A strong fundraising program generates 80-90% of its revenue from 10-20% of its donors.
Yet far too often, the majority of our time is spent focusing on low-yield fundraising activities, such as events.
A three-dimensional approach to major donor strategies involves:
- Identifying current donors who have both the capacity to give a large gift and the inclination to do so.
- Educating these prospects through effective communication vehicles, well-crafted messages at events, and personal conversations.
- Cultivating these prospects by “winning their hearts.” While sometimes a donor will self-identify as someone who wants to be more involved in our cause or organization, more frequently we need to make the invitation. In both cases, it is our responsibility to manage the relationship and lead the donor from knowing to caring about our cause. This takes personal attention and a commitment to building the relationship through the shared passion for your organization’s mission.
Setting up a major gift program isn’t rocket science, but it does take thoughtful planning, consistent effort, and a commitment to building strong relationships. Several things to keep in mind:
- Keep your donor at the center of all you do.
- Endeavor to see everything from your donor’s point of view.
- Don’t assume anything.
- Place principles before personalities.
- Obey the “Platinum Rule”: Treat your donors like they want to be treated.
We Can Help
Major donors are the life’s blood of our organizations. They help our organizations do good by providing a sustained flow of financial resources. We can help you identify your best prospects, develop a plan to education and cultivate them, and train your Board and volunteers to assist in building and maintaining meaningful, rewarding relationships for the benefit of the donor as well as the organization.
Contact us today by calling 585-820-8438 or send us a message through our website.