The Donor Continuum

Donors usually build their relationship with us over time. Most of them start out as prospects who may be interested in our cause and may have the ability to give. We probably have little or no access to them at first, so our initial fundraising strategies usually consist of finding ways to bring them closer to us. Read More →

Changing Lives, Saving Lives

Money makes it possible to change and save lives. I hope you know, too, that outside of service delivery, fundraising is the most important thing your organization can do — to educate the community about your cause, to help the organization do its work, and to change and improve your community. It’s vital and sacred work. Read More →

Ensuring the future of your cause

Changing the world takes more than passion. It takes resources–human, financial and sometimes political. Organizing resources is usually the responsibility of fund raisers, whether paid or volunteer. And the challenges are many: Read More →